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  • E-commerce Website
  • Shopify
  • Development

Smart Tech Repairs: A Custom Shopify Theme That Books Repairs Like Products

Mockup · LaptopHero mockupSmart Tech Repairs site on a tilted laptop./work/smart-tech-repairs/hero.webp · 2000 × 1500
Client
Smart Tech Repairs
Industry
Professional Services
Deliverables
  • Custom Shopify Theme
  • Repair Selector & Booking Flow
  • 213 Device Pages
  • Local SEO Structure
  • Blog & FAQ
  • 94Desktop PerformanceGoogle Lighthouse, desktop · measured Oct 2026
  • 1.2sPage LoadGoogle Lighthouse, desktop · measured Oct 2026
  • 93AccessibilityGoogle Lighthouse, desktop · measured Oct 2026
  • 0.003Layout StabilityGoogle Lighthouse, desktop · measured Oct 2026
  • 213Catalogue CoverageLive Shopify catalogue, Oct 2026
Pain points

Smart Tech Repairs fixes phones, tablets, laptops and consoles in Norwich, and every price depends on both the device and the repair. Customers wanted to find their exact model, see what a repair costs and book it, without phoning first. A brochure site with a contact form couldn’t do that.

Solutions

We built a custom Shopify theme where every device is a page and every repair is a selectable service. Customers pick their model, choose one or more repairs, add appointment details and check out, or choose Pay After Repair. Klarna, doorstep collection and a 12-month warranty are visible at every step.

Overview

About Smart Tech Repairs

Smart Tech Repairs is a Norwich repair shop run by technicians with over 20 years in the trade. It repairs iPhone, Samsung, Google Pixel, iPad, MacBook and games consoles, using genuine parts wherever possible and offering up to 12 months of warranty.

The site covers 213 device pages across 20 collections, from the iPhone 5 to the iPhone 17 Pro Max and Galaxy S26 Ultra, each with its own repair menu: screens, batteries, charge ports, cameras, back glass and liquid diagnostics.

Stack

Technologies & tools

Technologies

  • Shopify (Online Store 2.0)
  • Shopify Liquid
  • JavaScript
  • CSS

Design Software

  • Figma

Payments & Integrations

  • Klarna
  • Google Analytics
  • Google Tag Manager
  • Google Ads
  • Consentmo (Cookie Consent)
Services

What we delivered

We designed and developed a custom Shopify theme that turns repair services into something you can find, book and pay for in minutes.

  • 01Custom Shopify Theme
  • 02UI / UX Design
  • 03Repair Booking Flow
  • 04Catalogue Structuring
  • 05Local SEO
  • 06Performance Optimization
Our decision

Repair shops usually bolt a booking widget onto a brochure site. We went the other way: Shopify handles the catalogue, checkout and payments it was built for, and our custom theme adds the repair logic on top. Smart Tech gets one system for devices, prices, bookings and payments, and adds new phones themselves the week they launch.

Planning a build like Smart Tech Repairs? Get a technical scoping call with the team that shipped it.

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Graphic Design

Brand system

01Colour Palette

  • #000000
  • #FFFFFF
  • #444444
  • #CCCCCC

02Typography

Primary

FIGTREE

  • LightSmart Tech RepairsThe quick brown fox jumps over the lazy dog
  • RegularSmart Tech RepairsThe quick brown fox jumps over the lazy dog
  • MediumSmart Tech RepairsThe quick brown fox jumps over the lazy dog
  • Semi BoldSmart Tech RepairsThe quick brown fox jumps over the lazy dog
  • BoldSmart Tech RepairsThe quick brown fox jumps over the lazy dog
UX/UI Design

Designed in Figma, screen by screen

Designed for someone holding a cracked phone: find your model, see the repair and the price, book it. Trust signals (warranty, genuine parts, 20 years’ experience) sit right next to the decision.

UI Components

ImageUI components sheetDevice tile, repair option row with Select button, appointment form, Pay After Repair toggle, FAQ accordion./work/smart-tech-repairs/ui-components.webp · 2400 × 1350
01

Desktop View

A clean, high-contrast homepage that routes visitors to their device type in one click, with doorstep repairs and a ‘Book Call Now’ option for anyone who prefers to talk.

Mockup · LaptopHomepage on laptopSmart Tech Repairs homepage on a laptop./work/smart-tech-repairs/desktop.webp · 2400 × 1500

Main Pages

ScreenshotDevice pageScreenshot: a device page with the repair selector (e.g. Galaxy A17)./work/smart-tech-repairs/page-device.webp · 2400 × 1500

Device Pages

Each model lists its repairs with prices: screen, battery, charge port, cameras, back glass, software and liquid diagnostics.

ScreenshotCategory pageScreenshot: Apple iPhone Repair collection./work/smart-tech-repairs/page-category.webp · 2400 × 1500

Repair Categories

Phones, tablets, laptops and consoles, each broken down by brand and series so customers reach their model fast.

ScreenshotBooking flowScreenshot: cart with appointment information and Pay After Repair./work/smart-tech-repairs/page-booking.webp · 2400 × 1500

Booking & Checkout

Selected repairs go to cart with appointment details. Customers pay now, spread the cost with Klarna, or choose Pay After Repair.

ScreenshotBlog pageScreenshot: blog index or an article./work/smart-tech-repairs/page-blog.webp · 2400 × 1500

Blog & FAQ

30 articles and a repair FAQ answer the questions people search for: do I need to book, how long it takes, the warranty, and whether data is safe.

03

Mobile View

Most repair searches happen on a phone, often a broken one. The mobile flow keeps model search, repair selection and booking to a few thumb-friendly taps.

  • Home
  • Phone Repairs
  • Device Page
  • Booking
  • FAQ
Mockup · MobileMobile: phone mockupsPhone frames: home, device list, device page, booking./work/smart-tech-repairs/mobile.webp · 2400 × 1350
Development

Performance Metrics (KPIs)

Measured on the live site.

Built as a custom Shopify theme with Liquid sections and JavaScript for the repair selector, appointment details and pay-later options. Devices are products and repairs are services within them, so adding a new model is a catalogue update, not a code change.

  • Desktop Performance

    Scores 94/100 for desktop performance across a 213-page catalogue.

    Lighthouse score94

    Google Lighthouse, desktop · measured Oct 2026

  • Page Load

    The largest element renders in 1.2s on desktop.

    LCP1.2s

    Google Lighthouse, desktop · measured Oct 2026

  • Accessibility

    High-contrast, readable design that works for every customer.

    Accessibility score93

    Google Lighthouse, desktop · measured Oct 2026

  • Layout Stability

    Near-zero layout shift while prices and images load.

    CLS0.003

    Google Lighthouse, desktop · measured Oct 2026

  • Catalogue Coverage

    213 device pages across 20 collections, from iPhone 5 to iPhone 17 Pro Max.

    Device pages213

    Live Shopify catalogue, Oct 2026

Problem → Solution

Key Development Challenges & Solutions

  1. 01

    Challenge: Pricing repairs per device

    Problem: Every model has its own repair prices, and new phones launch every year.

    Solution: Each device is a Shopify product with its own repair menu, so a new model is added in the admin in minutes.

  2. 02

    Challenge: Booking without a phone call

    Problem: Customers wanted to commit to a repair online and choose how to pay.

    Solution: Repairs go to cart with appointment information; customers pay at checkout, use Klarna, or select Pay After Repair.

  3. 03

    Challenge: Winning local search

    Problem: Repair searches are local and model-specific, like ‘iPhone 15 screen repair Norwich’.

    Solution: Model-level pages, LocalBusiness structured data and a 30-article blog target exactly those searches.

Mockup · LaptopDevelopment visualLaptop with a device page + phone showing the repair selector./work/smart-tech-repairs/development.webp · 2000 × 1500
Architecture

Technical Architecture & Tech Stack

A custom Shopify theme: Shopify runs the catalogue, checkout and payments; the theme adds repair selection and booking.

Shopify Liquid

Custom theme templates for device pages, repair menus and the booking flow.

JavaScript

The repair selector, appointment details and Pay After Repair option.

Klarna

Buy-now-pay-later at checkout, so cost is never the reason to delay a repair.

Google Tag Manager

Analytics and Google Ads conversion tracking from a single container.

ImageTech frameCollage: device grid, repair selector and mobile booking screens./work/smart-tech-repairs/tech-frame.webp · 2520 × 1080
Conclusion

What this project proves

A repair business sells trust and speed. The website’s job is to prove both before the customer walks in: yes, we fix your exact model; here’s the price; book it now.

Smart Tech Repairs now runs on one system that does that for 213 devices, with booking, flexible payment and local search built in, and a team that adds new phones themselves.

For service businesses with complex pricing: a custom Shopify theme can turn ‘call us for a quote’ into a checkout.

Ready to Get Started?

Tell us what you’re building. We’ll map the stack, the timeline and the team.