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Pillar 01 · Growth & Paid Media

Every unit of spend, accountable.

Full-funnel paid acquisition across Meta, Google, TikTok, Snapchat and LinkedIn, run on CAC and ROAS rather than vanity metrics.

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Growth & Paid Media
The bottleneck

“Ad spend keeps rising, but qualified customers don’t. Campaigns run in silos, creative fatigues fast and nobody can say which channel actually pays back.”

Paid Media & Lead Gen case studiesStruggling to get leads or sales? See the results.
Capabilities

Every subservice: one promise, one CTA.

01

Meta Ads

Scroll-stopping creative. Profitable scale.

Account structure · CAPI · creative testing · ROAS scaling

02

Google Ads

Own the moment buyers search.

Search · PMax · Shopping · YouTube · query mining

03

TikTok & Snapchat Ads

Win attention where your audience lives.

Spark Ads · UGC hooks · Snap lead ads

04

LinkedIn Ads

Reach decision-makers, not just followers.

ABM audiences · lead-gen forms · thought-leader ads

05

Lead Generation

Pipeline, not just form fills.

Offer design · lead ads · qualification · CRM sync

06

E-commerce Performance

Turn catalogs into cash flow.

Feeds · dynamic ads · Shopping · retargeting

07

Media Buying & Budget Ops

Every unit of spend, accountable.

Pacing · CAC / MER models · weekly optimisation

Growth & Paid Media deliver
What we deliver

Concrete systems, not slide decks.

  • Channel & audience strategy
  • Account rebuilds with server-side tracking
  • Creative testing roadmap
  • Weekly optimisation & budget pacing
  • CAC / ROAS / MER reporting
Process

Diagnose → Design → Build → Launch → Optimize.

01

Diagnose

Find what’s really holding growth back.

02

Design

Map the system: journeys, creative, tech.

03

Build

Ship it as one connected system.

04

Launch

Go live with tracking and clear metrics.

05

Optimize

Test, learn and compound what works.

Technology & platforms

Meta AdsGoogle AdsTikTok AdsLinkedIn AdsSnapchat AdsGA4Meta CAPI

Industries

E-commerce & DTCSaaS & TechnologyHealthcare & ClinicsReal EstateAutomotiveEducation

Ways to engage

ProjectMonthly retainerTeam podEmbedded engineers
FAQ

Growth & Paid Media: questions buyers ask.

SDS combines growth, creative and technology capabilities so clients can solve acquisition, conversion, digital product, automation and team-capacity problems through one partner.

Yes. We use team-extension, project pod or FDE models where the client already has internal leadership or specialist teams.

Yes. Our model links performance creative, media buying, CRO, analytics and conversion systems.

Yes. We connect Web & Commerce with Paid Media, Creative, CRO, Analytics and retention services.

We define KPIs before launch, then use funnel, conversion, lead-quality, CAC, LTV, ROAS and revenue reporting where the required data exists.

A qualification form routes your enquiry to the right service lead, followed by a scheduled meeting through our booking system.

Yes. SDS can provide individual specialists, team pods and forward-deployed engineering models.
Connects with

Growth works when the pieces connect.

Creative & Brand Studio

Look like the leader before you are one.

Funnels & Revenue Systems

Map the journey. Remove the leaks.

Data, Analytics & RevOps

Know what actually drives revenue.

Web & Commerce

Your best salesperson, online 24/7.

Next step

Ready to build your lead engine?

Tell us where you are today, where you want to go, and what’s getting in the way.

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