PGFM: A Security Services Website Built to Win Contracts
/work/pgfm/hero.webp · 2000 × 1500- Client
- PGFM
- Industry
- Professional Services
- Deliverables
- UX & UI Design
- WordPress Build (Elementor)
- Service Post Types & Categories
- Quote & Recruitment Routes
- SEO Setup (Yoast & Redirects)
- 90Desktop PerformanceGoogle Lighthouse, desktop · measured Oct 2026
- 1.3sPage LoadGoogle Lighthouse, desktop · measured Oct 2026
- 96Best PracticesGoogle Lighthouse, desktop · measured Oct 2026
- 92SEOGoogle Lighthouse, desktop · measured Oct 2026
- 12Trust SignalsLive site, Oct 2026
PGFM provides SIA-licensed security across the UK. Its buyers are facilities and procurement managers who need proof before they pick up the phone: accreditations, insurance, policies and a clear scope for each service. That proof was hard to find, and the site had to recruit guards as well as win clients.
We built a structured WordPress site where every service has its own page, all 12 accreditations sit on the homepage, and policies and insurance are one click away. ‘Get a Free Quote’ is on every screen, and a dedicated ‘Work for us’ route serves PGFM’s second audience: guards.
About PGFM
PGFM is a UK security company based in Hatfield, Hertfordshire, providing trained static guards, event security and traffic management, licensed security dog handlers, key holding and alarm response, executive and VIP close protection, and cleaning, available 24/7.
The company holds 12 accreditations and memberships, including SIA Approved Contractor, SSAIB (COP 119), ISO 9001, ISO 14001, ISO 45001, Constructionline Gold and SafeContractor.
Technologies & tools
Technologies
- WordPress (CMS)
- Elementor
- PHP
- JavaScript
- CSS
Design Software
- Figma
Plugins & SEO
- Hello Elementor Theme
- Yoast SEO
- Contact Form 7
- Custom Post Types (CPT UI)
What we delivered
We gave PGFM a website that does the qualifying work before the first call: proof, scope and a clear next step.
- 01UI / UX Design
- 02WordPress Development
- 03Information Architecture
- 04Lead Capture
- 05SEO Setup
- 06Performance Optimization
We chose WordPress with Elementor because PGFM’s team needs to add services, news and policies without a developer. Services are a custom post type with categories, so the mega menu, service pages and sitemap update the moment a new service is published.
Planning a build like PGFM? Get a technical scoping call with the team that shipped it.
Talk to an EngineerBrand system
01Colour Palette
#D3961D#242424#FFFFFF#687179
02Typography
Primary
POPPINS
Secondary
CABIN
- RegularPGFMThe quick brown fox jumps over the lazy dog
- MediumPGFMThe quick brown fox jumps over the lazy dog
- Semi BoldPGFMThe quick brown fox jumps over the lazy dog
- BoldPGFMThe quick brown fox jumps over the lazy dog
Designed in Figma, screen by screen
Built for procurement: accreditations up front, a simple three-step process (‘We Listen First’, ‘We Get It Right for You’, ‘We Show Up and Stay Close’) and a quote button on every screen.
UI Components
/work/pgfm/ui-components.webp · 2400 × 1350Desktop View
A confident homepage that leads with credentials: the accreditation strip, the three-step process, live stats and a single clear ask, ‘Need a More Reliable Security Partner?’
/work/pgfm/desktop.webp · 2400 × 1500Main Pages
/work/pgfm/page-service.webp · 2400 × 1500Services
Static guards, event security, dog handlers, key holding, close protection and cleaning, each with its own scope and a quote request.
/work/pgfm/page-commitments.webp · 2400 × 1500Commitments
Company policies, insurance and values in one place, so procurement teams find compliance documents without asking.
/work/pgfm/page-news.webp · 2400 × 1500News
Company updates and industry articles that keep the site fresh and support search visibility.
/work/pgfm/page-careers.webp · 2400 × 1500Work for Us
A recruitment route for SIA-licensed guards, kept separate from client enquiries.
Mobile View
Site managers often check suppliers on the move. Services, accreditations and the quote form all work cleanly on a phone, with call and email one tap away.
- Home
- Services
- Service Page
- Commitments
- Quote
/work/pgfm/mobile.webp · 2400 × 1350Performance Metrics (KPIs)
Measured on the live site.
Built on WordPress with the Hello Elementor theme, a custom ‘service’ post type with categories, Elementor templates for the header, footer and mega menu, and Yoast SEO with managed redirects for clean URLs.
Desktop Performance
Scores 90/100 for desktop performance.
Lighthouse score90Google Lighthouse, desktop · measured Oct 2026
Page Load
The largest element renders in 1.3s on desktop.
LCP1.3sGoogle Lighthouse, desktop · measured Oct 2026
Best Practices
Modern, secure front end with clean console and HTTPS throughout.
Best Practices96Google Lighthouse, desktop · measured Oct 2026
SEO
Strong technical SEO with WebPage, BreadcrumbList and WebSite structured data.
SEO score92Google Lighthouse, desktop · measured Oct 2026
Trust Signals
All 12 accreditations and memberships visible on the homepage.
Accreditations12Live site, Oct 2026
Key Development Challenges & Solutions
- 01
Challenge: Proving credibility instantly
Problem: Procurement teams shortlist suppliers on credentials before they call.
Solution: A homepage accreditation strip with all 12 certifications, plus policies and insurance one click away.
- 02
Challenge: A service range that keeps growing
Problem: New services had to appear in menus, pages and the sitemap without rebuilding the site.
Solution: Services are a custom post type with categories, so publishing a service updates navigation and sitemaps automatically.
- 03
Challenge: Two audiences, one website
Problem: PGFM needs to win clients and recruit guards without mixing the two.
Solution: Separate routes and forms: ‘Get a Free Quote’ for clients and ‘Work for us’ for candidates.
/work/pgfm/development.webp · 2000 × 1500Technical Architecture & Tech Stack
WordPress with a lightweight base theme, structured content types and SEO tooling the team can manage.
WordPress
The CMS behind services, news, policies and pages, managed by PGFM’s team.
Elementor
Visual templates for headers, footers, the mega menu and landing sections.
PHP
Custom post types and categories that structure the service catalogue.
Yoast SEO
Metadata, XML sitemaps for every content type, and structured data.
/work/pgfm/tech-frame.webp · 2520 × 1080What this project proves
In security, the website is often the first due-diligence check. If credentials, policies and a clear scope aren’t there, the supplier doesn’t make the shortlist.
PGFM’s site now leads with proof: 12 accreditations, a three-step process, service pages with clear scope, and a quote button on every screen, on a CMS the team updates themselves.
For B2B service companies selling to procurement: make the evidence impossible to miss, and the conversation starts warmer.
Ready to Get Started?
Tell us what you’re building. We’ll map the stack, the timeline and the team.