Knockout Gym Wear: A Shopify Store Built for 248 Products and 744 Variants
/work/knockout-gymwear/hero.webp · 2000 × 1500- Client
- Knockout Gym Wear
- Industry
- E-commerce & DTC
- Deliverables
- Shopify Store (Impact theme, customised)
- Custom Bundle Functionality
- Collection & Mega Menu Architecture
- Reviews, Affiliate & Quiz Integrations
- Analytics & Ads Tracking
- 96Desktop PerformanceGoogle Lighthouse, desktop · measured Oct 2026
- 1.0sPage LoadGoogle Lighthouse, desktop · measured Oct 2026
- 100SEOGoogle Lighthouse, desktop · measured Oct 2026
- 0.02Layout StabilityGoogle Lighthouse, desktop · measured Oct 2026
- 744Catalogue ScaleLive Shopify catalogue, Oct 2026
Knockout sells lifting gear and activewear across a catalogue that grows every season: belts, wraps, straps, sleeves, tracksuits and leggings, each in several colours and sizes. Shoppers needed to find the right item fast, savings had to be obvious in PKR, and the team wanted to sell kits like the Power Kit as a single product without juggling stock by hand.
We built Knockout on Shopify’s Impact theme and extended it with custom bundle functionality, a mega menu spanning 39 collections, and integrated reviews, an affiliate programme and a product-finder quiz. The result is a storefront that turns a 744-variant catalogue into a few clear clicks, and loads in about a second on desktop.
About Knockout Gym Wear
Knockout Gym Wear is a Pakistan-based performance brand selling weightlifting accessories, running essentials and gym wear for men and women. The range runs from 10mm lifting belts, wrist wraps and lifting straps to winter tracksuits, leggings and the signature Power Kit bundles.
Everything is priced in PKR and the brand runs frequent sale campaigns, so regular price, sale price, savings and stock status had to be clear on every product card, on every device.
Technologies & tools
Technologies
- Shopify (Online Store 2.0)
- Shopify Liquid
- JavaScript
- CSS
Design Software
- Figma
Platform & Integrations
- Judge.me Reviews
- UpPromote Affiliates
- RevenueHunt Product Quiz
- Google Tag Manager
- Meta Pixel
- Google Ads
What we delivered
For Knockout, we delivered a conversion-focused Shopify store and the integrations that keep it selling between campaigns.
- 01Shopify Development
- 02Theme Customisation
- 03Bundle Functionality
- 04Collection Structuring
- 05App Integrations
- 06Performance Optimization
Knockout’s catalogue changes every season, so we chose a proven Shopify theme as the foundation and spent the build where it moves revenue: custom bundle logic for kits, navigation that makes 39 collections feel simple, and the review, affiliate and quiz integrations that bring shoppers back. A theme built from scratch would have slowed every launch without changing how customers shop.
Planning a build like Knockout Gym Wear? Get a technical scoping call with the team that shipped it.
Talk to an EngineerBrand system
01Colour Palette
#000000#FFFFFF#F5F5F5
02Typography
Primary
OUTFIT
- LightKnockout Gym WearThe quick brown fox jumps over the lazy dog
- RegularKnockout Gym WearThe quick brown fox jumps over the lazy dog
- MediumKnockout Gym WearThe quick brown fox jumps over the lazy dog
- Semi BoldKnockout Gym WearThe quick brown fox jumps over the lazy dog
- BoldKnockout Gym WearThe quick brown fox jumps over the lazy dog
Designed in Figma, screen by screen
We designed product discovery around how lifters actually shop: by gear type first, then colour and size, with savings and ratings visible before anyone opens a product.
UI Components
/work/knockout-gymwear/ui-components.webp · 2400 × 1350Desktop View
A bold, image-led storefront with category banners, best-seller rails and sale pricing visible at a glance, so campaigns land the moment the page loads.
/work/knockout-gymwear/desktop.webp · 2400 × 1500Main Pages
/work/knockout-gymwear/page-collection.webp · 2400 × 1500Collections
39 collections, from weightlifting belts and wrist wraps to women’s leggings and winter tracksuits, each with filters and clear sale pricing.
/work/knockout-gymwear/page-pdp.webp · 2400 × 1500Product Page
Colour and size selection, customer reviews and savings shown in PKR, with a sticky add-to-cart that stays in reach.
/work/knockout-gymwear/page-bundle.webp · 2400 × 1500Bundles & Power Kit
Kits like the Power Kit sell as one product while every component keeps its own inventory.
/work/knockout-gymwear/page-menu.webp · 2400 × 1500Mega Menu
Navigation grouped by training need (lifting, running, men, women, accessories), so every collection is two clicks from the homepage.
Mobile View
Mobile shoppers get swipeable product rails, a slide-out menu covering every collection and an add-to-cart that never scrolls out of reach.
- Home
- Collection
- Product
- Bundle
- Cart
/work/knockout-gymwear/mobile.webp · 2400 × 1350Performance Metrics (KPIs)
Measured on the live store.
Built on Shopify Online Store 2.0 with Liquid sections for every template and custom JavaScript for the bundle builder. Reviews, affiliates, the quiz and tracking connect through Shopify app embeds, so the theme stays clean and upgradeable.
Desktop Performance
Scores 96/100 for desktop performance with a 248-product catalogue.
Lighthouse score96Google Lighthouse, desktop · measured Oct 2026
Page Load
The largest element renders in 1.0s on desktop.
LCP1.0sGoogle Lighthouse, desktop · measured Oct 2026
SEO
A perfect Lighthouse SEO score, with Organization, WebSite and BreadcrumbList structured data in place.
SEO score100Google Lighthouse, desktop · measured Oct 2026
Layout Stability
Pages stay put while images and prices load.
CLS0.02Google Lighthouse, desktop · measured Oct 2026
Catalogue Scale
248 products and 744 variants organised into 39 collections.
Variants744Live Shopify catalogue, Oct 2026
Key Development Challenges & Solutions
- 01
Challenge: Selling kits as one product
Problem: Kits like the Power Kit combine several items, but stock is tracked per item.
Solution: Custom bundle functionality on the Impact theme sells each kit as one product while every component keeps accurate inventory.
- 02
Challenge: Navigating 744 variants
Problem: With belts, wraps, sleeves and apparel in many colours and sizes, shoppers risked getting lost.
Solution: A mega menu grouped by training need, plus colour swatches and ratings on product cards so variants are visible before clicking.
- 03
Challenge: Integrations without the slowdown
Problem: Reviews, affiliates, a quiz and ad tracking all add scripts to every page.
Solution: Integrations connect through Shopify app embeds rather than hard-coded snippets, keeping the theme clean and desktop performance at 96.
/work/knockout-gymwear/development.webp · 2000 × 1500Technical Architecture & Tech Stack
A Shopify Online Store 2.0 build: Liquid sections for every template, with third-party services connected through app embeds.
Shopify Liquid
Templating for every section, so the team rearranges pages and campaigns without code.
JavaScript
Powers the bundle builder, variant swatches and the sticky add-to-cart.
Judge.me
Product reviews and star ratings shown on cards and product pages.
Google Tag Manager
One container for analytics, Google Ads and Meta Pixel tracking.
/work/knockout-gymwear/tech-frame.webp · 2520 × 1080What this project proves
Gym wear is a crowded category. What separates a store that grows from one that stalls is how quickly a shopper gets from ‘I need wrist wraps’ to checkout, and whether they come back.
Knockout’s store is built around exactly that: a catalogue of 744 variants made simple to browse, kits that sell as one product, and reviews, affiliates and a quiz that keep customers returning, all on a Shopify foundation the team runs themselves.
For DTC brands outgrowing a basic theme: this is what a scalable Shopify setup looks like when the effort goes into what actually sells.
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