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  • E-commerce Website
  • Shopify
  • Development

Juliette Boulangerie: A Shopify Relaunch with 73% Faster Load Time

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Mockup · LaptopHero mockupJuliette Boulangerie website on a tilted laptop./work/juliette/hero.webp · 2000 × 1500
Client
Juliette Boulangerie
Timeframe
40 Days
Industry
F&B
Deliverables
  • Brand & Visual Identity Refresh
  • Shopify Store
  • Custom Node JS App
  • SEO-Ready Site Structure
  • 1.0sPage Load PerformanceLoad time before: 3.7s
  • 97%Responsive DesignUsability before: 44%
  • 90%SEO OptimizationSEO Score before: 48%
  • 35msSystem ReliabilityLatency before: 175ms
  • 27.4%Lead GrowthMoM before: 12%
Pain points

Juliette Boulangerie’s existing WordPress website lacked a cohesive premium brand presence and a seamless ecommerce experience. Managing products, online orders, and content updates was inefficient, making it difficult for the business to scale its digital operations.

Solutions

We redesigned the entire Juliette Boulangerie website in Figma and redeveloped it on Shopify to create a modern, scalable ecommerce platform. The new structure improves product discovery, simplifies ordering, and gives Juliette Boulangerie a flexible system to support future growth.

Overview

About Juliette Boulangerie

Juliette Boulangerie & Pâtisserie brings the authentic taste of French baking to Zurich and its surrounding region. Founded with a passion for traditional techniques and high-quality ingredients, Juliette Boulangerie has become a local destination for freshly baked bread, classic pastries, and handcrafted desserts. Across multiple locations in Zurich, Erlenbach, and Thalwil, Juliette Boulangerie combines artisanal craftsmanship with a welcoming café experience, offering both in-store enjoyment and convenient online ordering.

The bakery is built on a commitment to genuine French bakery culture, using premium flour sourced from renowned French mills and preparing goods with precision and care. Juliette Boulangerie also supports tailored services such as event catering, custom birthday and wedding cakes, and delivery options that enhance customer convenience.

Stack

Technologies & tools

Technologies

  • HTML (Frontend)
  • CSS (Frontend)
  • Ajax (Frontend)
  • jQuery
  • Shopify Liquid (Templating)
  • Node.js (Backend)

Design Software

  • Figma
  • Adobe Photoshop
  • Adobe Illustrator

Deployment & Server Administration

  • Amazon Web Services
  • EC2 Instance
Services

What we delivered

For Juliette Boulangerie, we developed a complete digital presence and operational support system that reflects the brand’s artisanal roots while enhancing customer access and service efficiency.

  • 01Branding & Visual Identity
  • 02UI / UX Design
  • 03Shopify Development
  • 04Store Configuration
  • 05Collection Structuring
  • 06Performance Optimization
Our decision

Juliette Boulangerie could have stayed on WordPress, and many agencies would have left it there. We consciously chose Shopify because the goal was more than a new website: Juliette Boulangerie needed a scalable commerce system capable of handling multiple locations, custom orders and seasonal campaigns, without relying on a developer for every change. Shopify gives the team full control. We added the custom Node.js app to handle specific ordering logic that Shopify doesn't cover natively.

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Graphic Design

Brand system

01Branding

Brand assetBranding boardJuliette branding banner, logo, and two supporting tiles (pastry photography + packaging)./work/juliette/branding.webp · 2400 × 1350

02Colour Palette

  • #002FA1
  • #F2F5FF
  • #000000

03Typography

Primary

ROBOTO

  • Extra LightJuliette BoulangerieThe quick brown fox jumps over the lazy dog
  • RegularJuliette BoulangerieThe quick brown fox jumps over the lazy dog
  • MediumJuliette BoulangerieThe quick brown fox jumps over the lazy dog
  • Semi BoldJuliette BoulangerieThe quick brown fox jumps over the lazy dog
  • BoldJuliette BoulangerieThe quick brown fox jumps over the lazy dog

04Icon Style

ImageIcon setJuliette icon style grid (trash, edit, user, star, alarm, location, gift, wallet, calendar set)./work/juliette/icons.svg · 2520 × 1080

05Illustration

ImageIllustrationJuliette line illustration (Paris skyline / croissant line art)./work/juliette/illustration.webp · 2400 × 1350
UX/UI Design

Designed in Figma, screen by screen

A clean, user-centric interface designed to reflect Juliette Boulangerie’s premium brand while ensuring intuitive navigation and clear content structure.

UI Components

ImageUI components sheetJuliette components: product cards, cart widget, location picker, buttons./work/juliette/ui-components.webp · 2400 × 1350
01

Desktop View

An elegant desktop layout focused on seamless navigation, strong product visibility, and a refined browsing experience.

Mockup · LaptopDesktop view on laptopJuliette homepage hero on a laptop mockup./work/juliette/desktop.webp · 2400 × 1500

Main Pages

ScreenshotProducts pageFull-page screenshot: Our Products listing./work/juliette/page-products.webp · 2400 × 1500

Our Products

A visually structured product listing designed to highlight Juliette Boulangerie’s bakery items with clear categories, strong imagery, and an intuitive browsing experience.

ScreenshotPDP pageFull-page screenshot: product detail page./work/juliette/page-pdp.webp · 2400 × 1500

PDP Page

A detailed product page designed to showcase each item with rich visuals, clear descriptions, and a streamlined path to purchase.

ScreenshotEvents & Catering pageFull-page screenshot: Events & Catering./work/juliette/page-catering.webp · 2400 × 1500

Events & Catering

A dedicated section presenting Juliette’s catering offerings with elegant visuals and clear information to support event inquiries and bookings.

ScreenshotNews pageFull-page screenshot: News./work/juliette/page-news.webp · 2400 × 1500

News

A content-driven page designed to share updates, announcements, and brand stories while maintaining a consistent visual experience.

03

Website Mobile View

The mobile experience was designed with a mobile-first approach to ensure smooth navigation, quick product discovery, and a seamless ordering process. Clean layouts, optimized images, and simplified interactions allow customers to easily browse products, explore catering options, and place orders directly from their mobile devices.

Mockup · MobileMobile view: phone mockupsGoogle search result phone + mobile screens of the Juliette site (home, products, product page, catering, cart)./work/juliette/mobile.webp · 2400 × 1350
Development

Performance Metrics (KPIs)

The Shopify platform supports Juliette’s operational and customer engagement goals through measurable indicators:

The Juliette website was developed on Shopify, with a strong emphasis on customers, ease of navigation, and a fast checkout experience. The platform was built to clearly track customer journeys, measure efficiency, and manage custom orders while maintaining a clean, premium brand standard.

  • Page Load Performance

    Reduced LCP from 3.7s to 1.0s, achieving a 73% faster load time.

    Load time · Before3.7s
    Load time · After1.0s

  • Responsive Design

    Optimized 15 mobile touchpoints to reach 97% usability across all screen sizes.

    Usability · Before44%
    Usability · After97%

  • SEO Optimization

    Raised the SEO score from 48% to 90% through correct semantic HTML and an SEO-ready site structure.

    SEO Score · Before48%
    SEO Score · After90%

  • System Reliability

    Lowered latency from 175ms to 35ms while maintaining 99.98% uptime.

    Latency · Before175ms
    Latency · After35ms

  • Lead Growth

    Realized a 27.4% MoM increase in qualified inquiries and doubled CTA interaction rate.

    MoM · Before12%
    MoM · After27.4%
Problem → Solution

Key Development Challenges & Solutions

  1. 01

    Challenge: Structuring Bakery Products for Online Sales

    Problem: Presenting fresh bakery items, seasonal products, and custom orders in a clear and intuitive way.

    Solution: Implemented well-organized Shopify collections with clean product layouts and descriptive content for easy browsing and selection.

  2. 02

    Challenge: Maintaining Brand Authenticity on Shopify

    Problem: Translating Juliette’s artisanal, in-store experience into a digital storefront.

    Solution: Customized the Shopify theme with refined typography, imagery, and layout choices that reflect French bakery craftsmanship.

  3. 03

    Challenge: Simplifying Store Management

    Problem: Managing products, content, and updates across multiple locations.

    Solution: Configured Shopify’s backend to allow easy product updates, content changes, and operational flexibility without technical dependency.

Mockup · LaptopDevelopment visualLaptop with the Juliette homepage (“Savourez le meilleur…”) plus a phone./work/juliette/development.webp · 2000 × 1500
Architecture

Technical Architecture & Tech Stack

The Juliette Boulangerie platform is built on a Shopify-based architecture, optimized for reliability, performance, and ease of management.

Ajax

Asynchronous data loading for dynamic, responsive storefront interactions without full page reloads.

jQuery

JavaScript library that simplifies DOM manipulation, event handling, and interactive web functionality.

Shopify Liquid

Template language used in Shopify to build dynamic storefronts and display store data.

Node.js

JavaScript runtime environment used to build scalable and high-performance server-side applications.

ImageTech frameCollage of Juliette phone screens and product pages (the “tech frame” image)./work/juliette/tech-frame.webp · 2520 × 1080
Conclusion

What this project proves

Juliette was not just a website project. It was a question: how do you translate the trust that an artisan business builds over 10 years onto a smartphone screen in a matter of seconds? The answer was not a more modern template. It was a system structured with the same care as the bakery itself.

From the Shopify backend the team manages themselves, to the custom ordering app, to the mobile experience: every decision was aimed at Juliette being able to grow without depending on external help at every step. Digital independence as a design principle.

Juliette demonstrates that premium quality and digital accessibility are not opposites. For businesses in traditional industries who still have the digital step ahead of them: this is what it looks like when done right.

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