FixMyFoto: Three AI Tools, One Platform, 69% Faster Load Time
/work/fix-my-foto/hero.webp · 2000 × 1500- Client
- FixMyFoto
- Timeframe
- 45 Days
- Industry
- SaaS & Technology
- Deliverables
- Brand Identity & Visual System
- UX Research & UI Design (Figma)
- Marketing Landing Page
- Multi-Panel Web Application (Admin)
- Multi-Panel Web Application (Customer)
- 1.3sPage Load PerformanceLoad time before: 4.2s
- 98%Responsive DesignUsability before: 63%
- 95SEO OptimizationSEO Score before: 61
- 99.97%System ReliabilityReliability before: 61.9%
- 28.1%Lead GrowthMoM before: 17%
Creative professionals and everyday users needed access to powerful AI-driven image and video tools, but existing solutions were either too complex, scattered across multiple platforms, or too expensive to justify. There was no single, well-designed destination where users could enhance portraits, upscale images, and generate video content without a steep learning curve or a bloated workflow.
We designed and developed FixMyFoto as a unified AI-powered creative platform, bringing portrait enhancement, video generation, and image upscaling together under one clean, intuitive interface. The platform was built to feel approachable for casual users while being powerful enough for professionals, with a smooth onboarding experience, fast processing, and a visually immersive design that reflects the quality of the output it produces.
About FixMyFoto
FixMyFoto is an AI-powered media enhancement platform offering a suite of creative tools including portrait retouching, video generation, and image upscaling. Users interact with the platform through a modern landing page and a structured web dashboard, with each tool designed to deliver professional-quality results in just a few clicks. Our team handled everything from branding and graphic design through to full UX/UI design in Figma and complete frontend and backend development, deployed on AWS infrastructure.
Technologies & tools
Technologies
- React (Frontend)
- Node.js (Backend)
- TypeScript (Frontend)
- MongoDB (Database)
- Express (Backend)
- Redis (Database)
Design Software
- Figma
- Adobe Photoshop
- Adobe Illustrator
Deployment & Server Administration
- Amazon Web Services
- EC2 Instance
- Jenkins CI/CD pipeline
- S3 Buckets
What we delivered
We delivered a complete end-to-end digital solution for FixMyFoto, covering branding, design, and development to support a scalable AI creative platform.
- 01Branding & Visual Identity
- 02UI / UX Design
- 03Web & App Development
- 04System Architecture
FixMyFoto could have been three separate tools: one each for portrait retouching, video generation and image upscaling. We decided against that early on. Not because it would be technically simpler, but because the platform's value lies in the interplay: a user who comes for portrait retouching should intuitively discover image upscaling too. That requires a shared design system, shared components and an architecture that unifies three different AI backends under a single interface. The shared component library is not a technical detail. It is the decision that makes FixMyFoto scalable.
Planning a build like FixMyFoto? Get a technical scoping call with the team that shipped it.
Talk to an EngineerBrand system
01Branding
/work/fix-my-foto/branding.webp · 2400 × 135002Colour Palette
#2B7FFF#4E67FF#AD46FF
Gradient
#2B7FFF + #4E67FF03Typography
font
MANROPE
- Extra LightFixMyFotoThe quick brown fox jumps over the lazy dog
- LightFixMyFotoThe quick brown fox jumps over the lazy dog
- MediumFixMyFotoThe quick brown fox jumps over the lazy dog
- Semi BoldFixMyFotoThe quick brown fox jumps over the lazy dog
- BoldFixMyFotoThe quick brown fox jumps over the lazy dog
04Icon Style
/work/fix-my-foto/icons.svg · 2520 × 1080Designed in Figma, screen by screen
We mapped user flows for each tool, built a consistent component library, and designed a dark-themed interface in Figma that puts the user's creative output front and center. Every screen was intentional before a single line of code was written.
UI Components
/work/fix-my-foto/ui-components.webp · 2400 × 1350Landing Page
A bold, immersive hero section draws users in immediately, followed by clear tool showcases and strong calls to action. The dark aesthetic with vibrant accents builds confidence and communicates quality before a user even signs up.
/work/fix-my-foto/landing.webp · 2400 × 1500Web View
The dashboard brings all tools together in a clean, friction-free interface. Consistent design patterns across every module keep the experience cohesive, with the dark UI keeping focus on the media being created.
/work/fix-my-foto/web-view.webp · 2400 × 1500Main Modules
/work/fix-my-foto/module-portrait.webp · 2400 × 1500Portrait Studio
AI portrait retouching and enhancement in just a few clicks, delivering professional-quality results without a learning curve.
/work/fix-my-foto/module-video.webp · 2400 × 1500Video Generation
Users can transform images or prompts into short AI-generated video clips. The UX manages processing wait times with clear progress indicators and a results screen that makes previewing, downloading, or regenerating content effortless.
/work/fix-my-foto/module-upscale.webp · 2400 × 1500Image Upscale
A minimal, fast upload-process-download flow that requires no technical knowledge. The output screen is designed to make the resolution improvement immediately visible and satisfying for the user.
Screens Overview
/work/fix-my-foto/screens-overview.webp · 2520 × 1080Performance Metrics (KPIs)
Built to handle media-heavy operations without compromising speed or user experience across any part of the platform.
Built on React JS, TypeScript, Node JS, and Express, with each AI tool module running independently to protect overall platform performance. Media is handled through AWS S3 and the application is hosted on EC2, structured for stability and future growth.
Page Load Performance
Reduced LCP from 4.2s to 1.3s, achieving a 69% faster load time.
Load time · Before4.2sLoad time · After1.3sResponsive Design
Fixed 16 image-scaling issues to reach 98% usability on all devices.
Usability · Before63%Usability · After98%SEO Optimization
Boosted SEO score from 61 to 95 and increased keyword rankings by 134%.
SEO Score · Before61SEO Score · After95System Reliability
Optimized AWS delivery to maintain 99.97% uptime during peak edit requests.
Reliability · Before61.9%Reliability · After99.97%Lead Growth
Realized a 28.1% MoM growth in qualified leads and tripled CTA clicks.
MoM · Before17%MoM · After28.1%
Key Development Challenges & Solutions
- 01
Challenge: Heavy media processing without slowing the interface
Problem: AI operations on large images/videos can slow down the interface.
Solution: Asynchronous processing with real-time status updates keeps the interface responsive.
- 02
Challenge: Consistency across three distinct tools
Problem: Portrait Studio, Video Generation, and Image Upscale have different inputs/outputs.
Solution: Shared component library and standardized page structure ensure visual and interaction consistency.
- 03
Challenge: Securing user media and files
Problem: Personal portraits and media require privacy, access control, and data integrity.
Solution: Use AWS S3 signed URLs with server validation and access control.
/work/fix-my-foto/development.webp · 2000 × 1500Technical Architecture & Tech Stack
A modern, scalable stack chosen for performance and long-term maintainability as new AI features are added.
React JS & TypeScript
Delivering a type-safe, maintainable frontend with a fast and structured user interface.
Node JS & Express
Powering a lightweight backend API that handles requests and communicates with AI services reliably.
AWS EC2
Hosting the application with the stability needed for a media-intensive platform in production.
AWS S3
Managing all file storage with secure access controls and reliable delivery built in from day one.
/work/fix-my-foto/tech-frame.webp · 2520 × 1080What this project proves
There are many AI tools for creative tasks. Most require technical knowledge, a steep learning curve or a subscription model that makes no sense for occasional users. FixMyFoto was built from the beginning with a different premise: professional results must be reachable in two clicks, regardless of the user's technical background.
The technical complexity (asynchronous AI pipelines, AWS infrastructure, three separate backends under one design system) is invisible. That is intentional. Someone using FixMyFoto does not think about Node.js or S3 buckets. They think about the fact that their image looks better in 30 seconds.
FixMyFoto is proof that AI products don't need to feel complex to be complex. For companies looking to integrate AI features into their own products: this is the benchmark for a good user experience in an AI platform.
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