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Pillar 10 · Retention & Lifecycle

Acquisition is expensive. Retention is profit.

Email, SMS and WhatsApp lifecycle, loyalty and win-back programmes that raise LTV.

Retention & Lifecycle
The bottleneck

“Customers buy once and disappear. Every month starts from zero because nobody owns the second purchase.”

Capabilities

Every subservice: one promise, one CTA.

01

Email Lifecycle

The right message at the right moment.

Welcome · browse · post-purchase flows

02

SMS & WhatsApp Campaigns

Reach customers where they reply.

Broadcasts · triggered flows · opt-in growth

03

Loyalty Programmes

Give them a reason to come back.

Tiers · points · referral mechanics

04

Win-Back

Revive the customers you already paid for.

Lapse triggers · offers · sunset logic

05

Klaviyo Setup & Management

Lifecycle on autopilot.

Segments · flows · reporting

Retention & Lifecycle deliver
What we deliver

Concrete systems, not slide decks.

  • Lifecycle map & segmentation
  • Automated flows across channels
  • Loyalty & referral mechanics
  • Win-back programmes
  • LTV & cohort reporting
Process

Diagnose → Design → Build → Launch → Optimize.

01

Diagnose

Find what’s really holding growth back.

02

Design

Map the system: journeys, creative, tech.

03

Build

Ship it as one connected system.

04

Launch

Go live with tracking and clear metrics.

05

Optimize

Test, learn and compound what works.

Technology & platforms

KlaviyoWhatsApp BusinessShopifyHubSpotn8n

Ways to engage

ProjectMonthly retainerTeam podEmbedded engineers
FAQ

Retention & Lifecycle: questions buyers ask.

SDS combines growth, creative and technology capabilities so clients can solve acquisition, conversion, digital product, automation and team-capacity problems through one partner.

Yes. We use team-extension, project pod or FDE models where the client already has internal leadership or specialist teams.

Yes. Our model links performance creative, media buying, CRO, analytics and conversion systems.

Yes. We connect Web & Commerce with Paid Media, Creative, CRO, Analytics and retention services.

We define KPIs before launch, then use funnel, conversion, lead-quality, CAC, LTV, ROAS and revenue reporting where the required data exists.

A qualification form routes your enquiry to the right service lead, followed by a scheduled meeting through our booking system.

Yes. SDS can provide individual specialists, team pods and forward-deployed engineering models.
Connects with

Growth works when the pieces connect.

Next step

Ready to review your store?

Tell us where you are today, where you want to go, and what’s getting in the way.